News

Instagram starts allowing ads in photo feeds

Instagram starts allowing ads in photo feeds

INSTA-AD: Instagram will start adding advertisements to its photo streams. Photo: Reuters

(Reuters) – The legions of people who use Instagram will start to see advertising in their photo sharing feed in the next couple of months.

The popular photo-based social network, snapped up by Facebook Inc, will roll out advertising in the United States in a bid to become a “sustainable business,” Instagram said in a blog post on Thursday.

Instagram acknowledged the transition would be delicate since its 150 million users are not used to ads peppering photo streams of family and vacations, and might be alienated by the effort.

“Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow,” the blog post said.

“If you see an ad you don’t like, you’ll be able to hide it and provide feedback about what didn’t feel right. We’re relying on your input to help us continually improve the Instagram experience.”

Instagram is the latest social media network to turn to advertising to capitalize on its millions of users. Advertisers are projected to spend close to $10 billion on social network ads worldwide this year, according to research firm eMarketer.

Worldwide spending on mobile advertising, which could fit nicely with Instagram since people use the app on the go, is forecast by eMarketer to reach $8.8 billion this year.

When Facebook acquired Instagram last year, it paid an eye-popping $1 billion in cash for the app-maker, which had scant revenue.

Facebook too has been ramping up its efforts to seize more ad dollars especially those earmarked for smartphones and other mobile devices.

Recent Headlines

in Music

Robert Plant urges Jimmy Page to give up Led Zeppelin reunion

Fresh
2012 Kennedy Center Honorees and members of the band Led Zeppelin, from left, Jimmy Page, John Paul Jones, and Robert Plant chat on the red carpet after arriving at the Kennedy Center for the Performing Arts for the 2012 Kennedy Center Honors Performance and Gala Sunday, Dec. 2, 2012 at the State Department in Washington.

Robert Plant has urged his former Led Zeppelin bandmate Jimmy Page to end his war of words with the singer and concentrate on recording new music.

in Weird

Groom turns canceled wedding into charity benefit

Groom

A Pittsburgh man whose wedding was called off is making the best of the situation. Instead of getting married he's raising thousands for charity.

in Weird

From Texas, where everything is bigger, the 99-pack of beer

99beers

Invite the whole neighborhood to your cookout, because you're going to have plenty of beer.

in Weird

Australian farmers could have world’s woolliest sheep

Six-year-old Shaun the merino sheep may be the world's woolliest sheep. He had likely never been shorn in his life, but was due to have a date with the clippers in the next few days, farmers said.

Shaun the sheep was found wandering the Australian countryside with what is estimated to be a 55 lb coat.

in Trending, Viral Videos

TODAY’S MUST SEE: Johnny JamBoogie

18-overlay8

If football doesn't workout, "Johnny Football" always has this to fall back on.