News

Hershey to launch first new candy in 30 years

Hershey to launch first new candy in 30 years

NEW CANDY: The company is launching a new candy brand, its first new brand in 30 years, a soft caramel creme line called Lancaster. Photo: Associated Press

By Dave Warner

PHILADELPHIA (Reuters) – Candy is dandy for The Hershey Co., which on Thursday said it is launching a soft caramel creme candy that is its first new brand in the United States in 30 years.

The candy, named Lancaster, will be available in January and come in three flavors – caramel, vanilla and caramel, and vanilla and raspberry – the Hershey, Pennsylvania-based company said.

“You can really sink your teeth into it, but it is not very sticky on your teeth,” said Steven Schiller, the company’s senior vice president for sweets and refreshment, using the words “soft” and “meaty” to describe the new product.

Its name stems from the company’s history. Founder Milton Hershey’s original confection company was called the Lancaster Caramel Co.

“The introduction of the Lancaster brand marks a significant milestone for the Hershey Co, as it’s the first time the company has launched a new brand that is not a brand extension or acquisition in the last 30 years,” the company said in a statement.

Hershey, the biggest chocolate maker in North America, makes popular sweets such as Hershey’s Kisses, Reese’s Peanut Butter Cups, Almond Joy, Good & Plenty, Kit Kat wafers, Milk Duds, Heath toffee bars, Twizzlers and Jolly Rancher hard candy.

Introduction of the new brand marks a company focus on product innovation, said Erin Lash, a Morningstar equities analyst who follows Hershey.

“They are looking to grow,” she said. Hershey is aiming to increase sales by nearly 50 percent, to $10 billion annually, by 2017, she said.

The company said it launched the Lancaster brand in China earlier this year.

Recent Headlines

in Music

Iron Maiden’s future depends on Bruce Dickinson’s cancer treatment

Fresh
brucedickinson

Iron Maiden's manager Rod Smallwood updated fans on the singer's progress.

in Music

Kurt Cobain’s childhood home up for sale – again

Kurt Cobain

The Nirvana frontman lived in the home up until he was nine, when his parents separated, and then again from age 16 to 20.

in Music

Travis Barker wants Tom DeLonge out of Blink-182 for good

travisbarker

The drummer says he's "not going to force anyone to do anything they don't want to do and it's time to move on."

in Music, Viral Videos

‘Uptown Funk’ sung in cartoon voices

10-overlay2

What if the cast of "Family Guy" sung the hit single by Mark Ronson and Bruno Mars?

in Weird

Different time, same house

clock

What time is it? Depends on which room you're in!