News

Hershey to launch first new candy in 30 years

Hershey to launch first new candy in 30 years

NEW CANDY: The company is launching a new candy brand, its first new brand in 30 years, a soft caramel creme line called Lancaster. Photo: Associated Press

By Dave Warner

PHILADELPHIA (Reuters) – Candy is dandy for The Hershey Co., which on Thursday said it is launching a soft caramel creme candy that is its first new brand in the United States in 30 years.

The candy, named Lancaster, will be available in January and come in three flavors – caramel, vanilla and caramel, and vanilla and raspberry – the Hershey, Pennsylvania-based company said.

“You can really sink your teeth into it, but it is not very sticky on your teeth,” said Steven Schiller, the company’s senior vice president for sweets and refreshment, using the words “soft” and “meaty” to describe the new product.

Its name stems from the company’s history. Founder Milton Hershey’s original confection company was called the Lancaster Caramel Co.

“The introduction of the Lancaster brand marks a significant milestone for the Hershey Co, as it’s the first time the company has launched a new brand that is not a brand extension or acquisition in the last 30 years,” the company said in a statement.

Hershey, the biggest chocolate maker in North America, makes popular sweets such as Hershey’s Kisses, Reese’s Peanut Butter Cups, Almond Joy, Good & Plenty, Kit Kat wafers, Milk Duds, Heath toffee bars, Twizzlers and Jolly Rancher hard candy.

Introduction of the new brand marks a company focus on product innovation, said Erin Lash, a Morningstar equities analyst who follows Hershey.

“They are looking to grow,” she said. Hershey is aiming to increase sales by nearly 50 percent, to $10 billion annually, by 2017, she said.

The company said it launched the Lancaster brand in China earlier this year.

Recent Headlines

Friday in Viral Videos

When a brother loses a bet

Dance Bet

A guy loses a bet to his younger brother and must dance on a busy street corner for 30 minutes. What happens next is amazing.

Friday in Trending, Viral Videos

TODAY’S MUST SEE: 50 most frustrating video game moments

Video Games Sonic

Playing video games can be fun, into you run into one of these situations!

Friday in Viral Videos

Fence FAIL

fence

A man who appears intoxicated tries his hardest to climb a fence, but it's not happening.

Friday in Music

Record Store Day full of reunited bands, special editions

recordstoreday

Record Store Day celebrates thousands of independent music shops around the world.

Thursday in Music

Listen to Soundgarden’s ‘Black Hole Sun’ demo

soundgarden

Ahead of the 20th anniversary reissue of "Superunknown," Soundgarden releases the demo version of "Black Hole Sun."