News

Fictional anchor Ron Burgundy becomes Chrysler pitchman

Fictional anchor Ron Burgundy becomes Chrysler pitchman

I'M RON BURGANDY: Will Ferrell will try to help Chrysler sell cars. Photo: Associated Press

AUBURN HILLS, Mich. (AP) — When you’ve got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

That’s why Olivier Francois, the marketing chief for Chrysler, gambles a lot.

He’s following successful ads featuring rapper Eminem and movie star Clint Eastwood with a pitch from a fictitious character — egotistical airhead television anchorman Ron Burgundy from the 2004 movie “Anchorman: The Legend of Ron Burgundy.”

And this time, Francois got the talent to pitch a refurbished version of the Dodge Durango SUV for free.

He said that Paramount Pictures bartered work on the commercials by Will Ferrell, who plays Burgundy, in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December.

Recent Headlines

in Sports, Viral Videos

Nike hype video welcomes LeBron back to Cleveland

14-overlay4

The video huddles the whole city as "The King" returns home.

in Music

Queen, Fleetwood Mac won’t be playing Glastonbury

fleetwoodmac

The two veteran rock acts were strongly rumored to have been booked as the big names for the 2015 festival.

in Music

Metallica to play late-night residency

metallica

The rockers have booked a week-long gig on Craig Ferguson's "The Late Late Show."

in Entertainment, Viral Videos

WATCH: Ice Cube teaches Elmo a new word

11-overlay2

There was a time when parents would have freaked out to hear their kids were learning words from Ice Cube.

in Trending, Viral Videos

TODAY’S MUST SEE: Daniel Radcliffe ‘raps’ the alphabet

17-overlay3

The "Harry Potter" star performs the tongue-twisting "Alphabet Aerobics" and it's hilarious.