News

Fictional anchor Ron Burgundy becomes Chrysler pitchman

Fictional anchor Ron Burgundy becomes Chrysler pitchman

I'M RON BURGANDY: Will Ferrell will try to help Chrysler sell cars. Photo: Associated Press

AUBURN HILLS, Mich. (AP) — When you’ve got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

That’s why Olivier Francois, the marketing chief for Chrysler, gambles a lot.

He’s following successful ads featuring rapper Eminem and movie star Clint Eastwood with a pitch from a fictitious character — egotistical airhead television anchorman Ron Burgundy from the 2004 movie “Anchorman: The Legend of Ron Burgundy.”

And this time, Francois got the talent to pitch a refurbished version of the Dodge Durango SUV for free.

He said that Paramount Pictures bartered work on the commercials by Will Ferrell, who plays Burgundy, in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December.

Recent Headlines

in Weird

Why did the bear cross the road?

brownbear

A Polish brown bear went to great lengths for love.

in Music

This week’s top rock tracks

Zac Brown as Zac Brown Band performs during Music Midtown 2014 at Piedmont Park on Saturday, Sep. 20, 2014, in Atlanta.

LISTEN: This week's top rock songs, according to the latest Billboard chart.

in Entertainment, Sports, Viral Videos

WATCH: Getting married by The Rock

19-overlay7

It's normal to cry at weddings, but you'll laugh at this one too.

in Weird

Foiled by a hat

Police

A man evading police almost got away - if it wasn't for his lost hat.

in Trending, Viral Videos

TODAY’S MUST SEE: ‘Game of Thrones: The Musical’

15-overlay6

Coldplay teams up with the cast of "Game of Thrones" for a hilarious musical version of the hit HBO show to help raise money for Red Nose Day.