Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

Recent Headlines

in Viral Videos

WATCH: Soldier breaks rank to hug daughter at homecoming


Top brass at a Colorado Army post are all smiles after a 2-year-old girl interrupted a general's speech to dash across the room and hug her dad, who had just come home from a nine-month deployment.

in Weird

On zomBee watch


While scientists have documented cases of tiny flies infesting honeybees, causing the bees to lurch and stagger around like zombies before they die, researchers don't know the scope of the problem.

in Music

The Eagles of Death Metal make their triumphant return


Jesse Hughes and Josh Homme have released their first album in seven years, and talk about the importance of their long-lasting friendship.

in Trending, Viral Videos

TODAY’S MUST SEE: ‘A Reasonable Speed’ with Keanu Reeves


This could give the "Fast & Furious" a run for its money.

in Music

Janet Jackson, Chicago, Steve Miller, and NIN among Rock Hall nominees


Cheap Trick, The Smiths, and Chaka Khan are also among those nominated.