News

U2 stars join Fender’s board of directors

U2 stars join Fender’s board of directors

U2:Company co-chairman Mark Fukunaga branded Bono a "visionary in the music world" with the business skills and creativity to improve the business, and he hailed guitarist The Edge as an "innovator of unique sounds through his use of technology". Photo: Associated Press

U2 stars Bono and The Edge have become directors on the board of legendary guitar company Fender.

The Irish rockers will team up with bosses at Fender Musical Instruments Corporation to help them pursue new growth strategies and technologies for the business.

Company co-chairman Mark Fukunaga branded Bono a “visionary in the music world” with the business skills and creativity to improve the business, and he hailed guitarist The Edge as an “innovator of unique sounds through his use of technology”.

The Edge, real name David Evans, says, “(This is) something of a kid in a candy store situation for me. I’ve been a fan of Fender guitars from the beginning, playing them on all the most important U2 tours and albums. But I’m most interested in working with the Fender design team on some new ideas.”

Bono adds, “When a festival-goer wears a Fender t-shirt, they are saying a lot about themselves. They love music, they’re independent-spirited, they’re proud of this truly American company, a nexus of technology and culture which, in the end, can’t be copied no matter how hard the giants try. I’m excited to be part of developing newer technologies with Fender, as well as helping protect the jobs and commitment to excellence of their age-old craft.”

Recent Headlines

in Music

Soundgarden fan sends death threats to Chris Cornell

Chris Cornell of Soundgarden performs at Rock on the Range on Sunday, May 19, 2013 in Columbus, Ohio.

An obsessed fan of Soundgarden frontman Chris Cornell has been arrested and charged with sending death threats to the rocker and his family.

in Music

Arcade Fire confused by fans’ love for free downloads

Win Butler and Reed Parry of Arcade Fire perform at the 2014 Big Day Out Festival.

Arcade Fire are baffled by the avalanche of online file-sharing because fans will regularly buy expensive coffee but expect to get records for free.

in Music

Lars Ulrich fuels AC/DC Glastonbury rumor

Lars Ulrich of Metallica poses for portraits at the 66th international film festival, in Cannes, southern France, Thursday, May 16, 2013. Ulrich is promoting the film Metallica Through The Never, directed by Nimrod Antal.

Metallica star Lars Ulrich has fueled rumors rock veterans AC/DC will headline Britain's iconic Glastonbury festival next year.

in Music

Evanescence’s Amy Lee gives birth to baby boy

Amy Lee of American rock band Evanescence performs during the Rock in Rio music festival in Rio de Janeiro, Brazil, (Foto vom 02.10.11). "Jedes Mal, wenn wir ein Album machen, ist es ein grosser Meilenstein in meinem Leben", sagt die 29-jaehrige Frontfrau Amy Lee von Evanescence im dapd-Interview. "The Open Door" 2006 sei eine Art Abschied gewesen, "Evanescence" markiert nun einen Neuanfang. Die US-Rockband legt am kommenden Freitag (07.10.11) ihr drittes, selbstbetiteltes Album vor. (zu dapd-Text) Foto: Felipe Dana/AP/dapd

Amy Lee introduces her first child to the world with her Instagram account.

in Weird

Social media asks: ‘Who is the women in black?’

Woman In Black

A quiet woman wearing a flowing, black dress has the curious wondering who she is and spurred a social media site to document her trek.