News

U2 stars join Fender’s board of directors

U2 stars join Fender’s board of directors

U2:Company co-chairman Mark Fukunaga branded Bono a "visionary in the music world" with the business skills and creativity to improve the business, and he hailed guitarist The Edge as an "innovator of unique sounds through his use of technology". Photo: Associated Press

U2 stars Bono and The Edge have become directors on the board of legendary guitar company Fender.

The Irish rockers will team up with bosses at Fender Musical Instruments Corporation to help them pursue new growth strategies and technologies for the business.

Company co-chairman Mark Fukunaga branded Bono a “visionary in the music world” with the business skills and creativity to improve the business, and he hailed guitarist The Edge as an “innovator of unique sounds through his use of technology”.

The Edge, real name David Evans, says, “(This is) something of a kid in a candy store situation for me. I’ve been a fan of Fender guitars from the beginning, playing them on all the most important U2 tours and albums. But I’m most interested in working with the Fender design team on some new ideas.”

Bono adds, “When a festival-goer wears a Fender t-shirt, they are saying a lot about themselves. They love music, they’re independent-spirited, they’re proud of this truly American company, a nexus of technology and culture which, in the end, can’t be copied no matter how hard the giants try. I’m excited to be part of developing newer technologies with Fender, as well as helping protect the jobs and commitment to excellence of their age-old craft.”

Recent Headlines

in Viral Videos

Riding whales with kayaks

Whale Kayaking

This kayaker takes whale watching to a whole new level.

in Music

Courtney Love wants a Kurt Cobain biopic

Musician Courtney Love attends a screening of "Rush" hosted by Ferrari & The Cinema Society on Wednesday, Sept. 18, 2013 in New York.

The rocker says she wants to start production in the next year, adding "It's time to do this."

in Trending, Viral Videos

TODAY’S MUST SEE: Jimmy Fallon & The Rock’s 80s workout video

rock

Jimmy Fallon and Dwayne "The Rock" Johnson air some of their long-lost workout tapes and prove that "you've gotta hustle for the muscle."

in Weird

Rhyming judge convicts puppy thief in style

justice

An Oregon man accused of stealing an English bulldog puppy at gunpoint was convicted of the crime by a judge who left him with a rhyme.

in Music

These middle school kids might be the next big metal band

unlockingthetruth

These Brooklyn boys don't need junior high talent shows, they've just signed a million-dollar deal.