News

U2 stars join Fender’s board of directors

U2 stars join Fender’s board of directors

U2:Company co-chairman Mark Fukunaga branded Bono a "visionary in the music world" with the business skills and creativity to improve the business, and he hailed guitarist The Edge as an "innovator of unique sounds through his use of technology". Photo: Associated Press

U2 stars Bono and The Edge have become directors on the board of legendary guitar company Fender.

The Irish rockers will team up with bosses at Fender Musical Instruments Corporation to help them pursue new growth strategies and technologies for the business.

Company co-chairman Mark Fukunaga branded Bono a “visionary in the music world” with the business skills and creativity to improve the business, and he hailed guitarist The Edge as an “innovator of unique sounds through his use of technology”.

The Edge, real name David Evans, says, “(This is) something of a kid in a candy store situation for me. I’ve been a fan of Fender guitars from the beginning, playing them on all the most important U2 tours and albums. But I’m most interested in working with the Fender design team on some new ideas.”

Bono adds, “When a festival-goer wears a Fender t-shirt, they are saying a lot about themselves. They love music, they’re independent-spirited, they’re proud of this truly American company, a nexus of technology and culture which, in the end, can’t be copied no matter how hard the giants try. I’m excited to be part of developing newer technologies with Fender, as well as helping protect the jobs and commitment to excellence of their age-old craft.”

Recent Headlines

in Music

This week’s top rock tracks

Nickelback

LISTEN: This week's top rock tracks, according to the latest Billboard chart.

in Weird

Man laid to rest in fireworks funeral

Since Independence Day falls during the work week, members of St. Richard Catholic Church celebrated the holiday on Sunday, June 30, 2013, with a picnic-style outing complete with fireworks that could be seen throughout the northeast Jackson, Miss. neighborhood. The long streamers were recorded in a 13-second time exposure. (AP Photo/Rogelio V. Solis)

A Missouri man will bid farewell to his father by having his cremated remains mixed with fireworks and launched into the sky.

in Entertainment, Viral Videos

Zack Galifianakis interviews Brad Pitt on ‘Between Two Ferns’

twoferns

The comic gets in some good digs at the "Fury" star in this hilariously awkward interview that's crashed by Louis C.K.

in Music

Jack White heading to Yale

jackwhite

The rocker will be part of a panel about legendary jazz and blues label Paramount Records.

in Music

Ozzy wants Bill Ward back for Black Sabbath swansong

ozzy

The rocker is keen to end his stand-off with drummer Bill Ward so he can join his bandmates for a final show.