News

U.S. olive oil industry pushes to test imported oil

U.S. olive oil industry pushes to test imported oil

E.V.O.O.: Americans are pouring European oil more often because it's cheaper and viewed as more authentic than the domestic competition. Photo: clipart.com

MARY CLARE JALONICK, Associated Press

WASHINGTON (AP) — It’s a pressing matter for the tiny U.S olive oil industry.

Americans are pouring European oil more often because it’s cheaper and viewed as more authentic than the domestic competition.

And that’s pitting U.S. producers against importers of the European oil. Some liken the battle to the California wine industry’s struggles to gain acceptance decades ago.

The tiny California olive industry says European olive oil filling U.S. shelves often is mislabeled and lower grade. They’re pushing the federal government to give more scrutiny to imported varieties.

One congressman who also is a farmer even goes so far as suggesting that labels on imported oil say “extra rancid” rather than “extra virgin.”

Stricter standards might help American producers grab more market share from the dominant Europeans.

Recent Headlines

6 hours ago in Music

Ace Frehley to release covers album, records with Paul Stanley

acefrehley

Frehley will release a covers album, entitled "Origins Vol. 1" in April, and on it he teams up with his former bandmate for "Fire and Water," a track originally recorded in 1970 by the English rock group Free.

8 hours ago in Weird

A reporter’s worst nightmare

13-overlay-4

That awkward moment when a mugshot looks just like the reporter.

9 hours ago in Music

Slipknot star talks racism in metal

coreytaylor

Slipknot frontman Corey Taylor concedes racism is a “big problem” within the metal community, following rocker Phil Anselmo’s recent Nazi…

9 hours ago in Trending, Viral Videos

TODAY’S MUST SEE: Russian egg roulette with Peyton Manning & Magic Johnson

16-overlay-12

It's the Super Bowl 50 champ versus the NBA legend.

1 day ago in Viral Videos

Who’s your daddy?

16-overlay-10

When you're a baby and your dad is a twin, life can be confusing.