News

$330 toothbrush aims to help you brush ‘smarter’

$330 toothbrush aims to help you brush ‘smarter’

PEARLY WHITES: For $330, you better never have a cavity again. Photo: clipart.com

By Paul Sandle

LONDON (Reuters) – Procter & Gamble Co is bringing the dentist into the bathroom with the world’s first smartphone-connected toothbrush, a device that gives personalized advice to help people improve their brushing.

The toothbrush, to be sold under P&G’s Oral-B brand and which will be widely available from June, has a Bluetooth 4.0 link to a smartphone app that can be programmed with the help of a dentist, for example to pay more attention to any areas of the mouth being neglected, P&G said.

“The app provides real-time guidance,” Michael Cohen-Dumani, global associate director for Oral-B, told Reuters.

“Dentists always tell us: ‘People do a great job in the week before they come to visit us and in the week after they visit us. But nothing can hide the fact that when we look inside the mouth we can see all the areas they miss’.”

The toothbrush will be unveiled at the phone industry’s annual Mobile World Congress (MWC) in Barcelona next week, joining an expanding range of devices connected to smartphones that measure everything from sleep patterns and calorie intake to distance walked and exercise taken.

Professionals had helped develop the app as a tool to manage their patients’ behavior between visits, Cohen-Dumani said. The app displays brushing progress in real time, telling the user when to move to a different part of the mouth and warning if they are brushing too hard, he said.

“It will guide you in terms of how to brush, and you will be able to fully personalize the brushing routine for you,” Cohen-Dumani said.

In tests, the app had extended average brushing times from less than a minute for a manual toothbrush to 2 minutes and 16 seconds, he said.

The device will be at top end the Oral-B electric toothbrush range, with a recommended retail price of $330.

French startup Kolibree has also developed a connected electric toothbrush that it plans to launch in the third quarter, according to its website.

(Editing by David Holmes)

Recent Headlines

in Viral Videos

Riding whales with kayaks

Whale Kayaking

This kayaker takes whale watching to a whole new level.

in Music

Courtney Love wants a Kurt Cobain biopic

Musician Courtney Love attends a screening of "Rush" hosted by Ferrari & The Cinema Society on Wednesday, Sept. 18, 2013 in New York.

The rocker says she wants to start production in the next year, adding "It's time to do this."

in Trending, Viral Videos

TODAY’S MUST SEE: Jimmy Fallon & The Rock’s 80s workout video

rock

Jimmy Fallon and Dwayne "The Rock" Johnson air some of their long-lost workout tapes and prove that "you've gotta hustle for the muscle."

in Weird

Rhyming judge convicts puppy thief in style

justice

An Oregon man accused of stealing an English bulldog puppy at gunpoint was convicted of the crime by a judge who left him with a rhyme.

in Music

These middle school kids might be the next big metal band

unlockingthetruth

These Brooklyn boys don't need junior high talent shows, they've just signed a million-dollar deal.