News

Target hopes to make shopping a ‘snap’

Target hopes to make shopping a ‘snap’

IN A SNAP:Ever see something in an ad or a display and want to buy it — but you don't know who makes it? Target is coming out with an app that helps bridge that gap for shoppers. Photo: Associated Press

NEW YORK (AP) — Ever see something in an ad or a display and want to buy it — but you don’t know who makes it? Target is coming out with an app that helps bridge that gap for shoppers.

It’s an app called “In a Snap” — and it will let you scan through magazine ads in home decor magazines like Architecture and Real Simple.

Users scan the image — and when it’s recognized by the app, it can be added to your shopping cart as a possible purchase.

There are already apps that can scan codes and tell you what the product is and where to buy it. But it’s harder to come up with one that does a consistent job of recognizing images or objects.

Recent Headlines

in Viral Videos

Jason Alexander re-records George Costanza’s classic ‘Seinfeld’ answering machine message

15-overlay10

"2 Broke Girls" star Kat Dennings gets a custom voicemail message based on the infamous answering machine song.

in Music

Warhol’s take on Bob Dylan, Lou Reed to be shown in Times Square

bobdylan

Andy Warhol's short films featuring the music legends will be screened on a big billboard in the Big Apple.

in Music

This week’s top rock tracks

offspring

LISTEN: This week's top rock songs, according to the latest Billboard chart.

in Music

Ex-Black Sabbath star Bill Ward releasing 2 solo albums

billward

The drummer is bouncing back from his feud with Ozzy Osbourne by announcing he will release two solo projects.