News

Target hopes to make shopping a ‘snap’

Target hopes to make shopping a ‘snap’

IN A SNAP:Ever see something in an ad or a display and want to buy it — but you don't know who makes it? Target is coming out with an app that helps bridge that gap for shoppers. Photo: Associated Press

NEW YORK (AP) — Ever see something in an ad or a display and want to buy it — but you don’t know who makes it? Target is coming out with an app that helps bridge that gap for shoppers.

It’s an app called “In a Snap” — and it will let you scan through magazine ads in home decor magazines like Architecture and Real Simple.

Users scan the image — and when it’s recognized by the app, it can be added to your shopping cart as a possible purchase.

There are already apps that can scan codes and tell you what the product is and where to buy it. But it’s harder to come up with one that does a consistent job of recognizing images or objects.

Recent Headlines

3 hours ago in Viral Videos

This ‘Game of Thrones’ inspired Mother’s Day gift is sure to be a hit

24-overlay-1

Still looking for a last minute gift for mom? Jimmy Kimmel has got you covered.

8 hours ago in Music

Scott Stapp signs on to replace Scott Weiland in Art of Anarchy

scottstapp

Weiland fronted the group, which also featured Disturbed bassist John Moyer and former Guns N' Roses guitarist Ron 'Bumblefoot' Thal, until his death in December.

8 hours ago in Music

Iron Maiden lead Kerrang! nominations

ironmaidenplane

The veteran heavy metal band released "The Book of Souls" last year, marking their first offering in five years. The hiatus proved to be worth the wait after the record was nominated for Best Album by bosses at the British rock magazine.

9 hours ago in Viral Videos

An honest trailer for ‘Captain America’

14-overlay-2

Let's celebrate this weekend's release of "Captain America: Civil War" by looking back on the 1990 never-released movie that gives the Dolph Lundgren "Punisher" film a painfully slow run for its money.

9 hours ago in Music

Radiohead releases single under cloud of intrigue

12-overlay-1

The British rockers returned to the Internet with a new music video, after the band stumped fans by deleting all posts on their Twitter account over the weekend.