News

Starbucks gives up exclusive license to Keurig pods

Starbucks gives up exclusive license to Keurig pods

COFFEE: The terms are changes to the five-year agreement the two companies reached last year that tripled the number of Starbucks drinks sold in K-Cups, adding Seattle's Best and Torrefazione Italia coffees, Teavana teas and Starbucks cocoa. Photo: Associated Press

(Reuters) – Starbucks Corp will get a wider selection of Keurig Green Mountain Inc’s single-serve K-Cup coffee packs, in exchange for giving up the exclusive license for Keurig’s highest-end coffee packs, the companies said on Friday.

The terms are changes to the five-year agreement the two companies reached last year that tripled the number of Starbucks drinks sold in K-Cups, adding Seattle’s Best and Torrefazione Italia coffees, Teavana teas and Starbucks cocoa.

Under terms of the 2013 deal, which replaced their first agreement in 2011, Starbucks kept the exclusive rights to be the licensed “super-premium coffee” brand on the Keurig K-Cup platforms.

The Keurig machine popularized the use of pods, small packets containing everything from coffee, tea or hot chocolate powder, for easy, in-home, one-cup brewing of hot drinks.

The company has sold more than 30 million Keurig machines around the world for use in homes, offices and other locations.

(Reporting by Phil Wahba in New York; Editing by Paul Simao)

Recent Headlines

in Viral Videos

Famous album covers come alive

18-overlay1

No, your eyes aren't tricking you. The album covers in Roy Kafri's new music video ARE singing along.

in Music

Pete Wentz joins Cobra Starship

wentz

The Fall Out Boy star has joined Cobra Starship as a replacement for departing bassist Alex Suarez.

in Weird

Store clerk gives would-be robber a stinging surprise

22-overlay

A western Pennsylvania woman tells a would-be criminal to bug off!

in Music

How Joe Perry finally got his prized guitar back

slash

Strapped for cash the Aerosmith star sold his prized 1959 Les Paul guitar and it somehow ended up in Slash's hands.

in Music

WATCH: Primus sends fans on hunt for lifetime tickets

25-overlay2

The band is offering fans lifetime passes to their gigs if they find a golden ticket inside the vinyl version of their new album.