News

Ronald McDonald is ready for his selfie

Ronald McDonald is ready for his selfie

RONALD MCDONALD:A man dressed as Ronald McDonald throws out the ceremonial first pitch before a spring exhibition baseball game between the Texas Rangers and the Kansas City Royals, Saturday, March 22, in Surprise, Ariz. Photo: Associated Press/Darron Cummings

NEW YORK (AP) — Ronald McDonald has a new outfit, and he’s ready for selfie.

McDonald’s said its famous spokesclown will take an active role on social media for the first time, using the hashtag (hash)ronaldmcdonald. The move marks a turnaround from recent years, when the red-haired mascot faded to the background as McDonald’s came under criticism for using him to market to children.

But the world’s biggest hamburger chain seems ready to give its clown a higher-profile role as it works to boost weak sales.

Without providing details, the company says Ronald McDonald will “take an active role” on its social media channels. It says the clown will also begin appearing in TV ads later this year wearing new clothes, including yellow cargo pants and a red-and-white striped ruby shirt.

Recent Headlines

in Weird

Woman mistakes jail for bar

Fresh
jail2

One is a building with bars. The other is a building with a bar. A very drunk woman apparently had trouble telling them apart.

in Music, Viral Videos

WATCH: ‘Stingtones’

Fresh
24-overlay2

What if Sting recorded your cell phone ringtone - or, even better - your voicemail message?

in Weird

Ebola ‘toys’ are all the rage

germs

It may be the only time you will find these words in the same sentence: "Ebola" and "Add to Wishlist."

in Trending, Viral Videos

TODAY’S MUST SEE: This forecast has gone to the dogs

20-overlay3

A dog visits the set of a Canadian newscast and steals the show.

in Music

New Slipknot drummer visited Paul Gray’s grave

gray

Percussionist Shawn Crahan says he took his new bandmate, rumored to be Jay Weinberg, to Gray's grave in Iowa.