News

Ronald McDonald is ready for his selfie

Ronald McDonald is ready for his selfie

RONALD MCDONALD:A man dressed as Ronald McDonald throws out the ceremonial first pitch before a spring exhibition baseball game between the Texas Rangers and the Kansas City Royals, Saturday, March 22, in Surprise, Ariz. Photo: Associated Press/Darron Cummings

NEW YORK (AP) — Ronald McDonald has a new outfit, and he’s ready for selfie.

McDonald’s said its famous spokesclown will take an active role on social media for the first time, using the hashtag (hash)ronaldmcdonald. The move marks a turnaround from recent years, when the red-haired mascot faded to the background as McDonald’s came under criticism for using him to market to children.

But the world’s biggest hamburger chain seems ready to give its clown a higher-profile role as it works to boost weak sales.

Without providing details, the company says Ronald McDonald will “take an active role” on its social media channels. It says the clown will also begin appearing in TV ads later this year wearing new clothes, including yellow cargo pants and a red-and-white striped ruby shirt.

Recent Headlines

16 hours ago in Music

Corey Taylor lands ‘Sharknado’ role

coreytaylor61861556506

The Slipknot star joins other musicians - including Wayne Newton and Vince Neil - in the upcoming SyFy channel movie.

19 hours ago in Lifestyle, Weird

Facebook pays $10K ‘bug bounty’ 10-year-old hacker

facebookinstagramREUTERS

Social media giant Facebook has paid a $10,000 reward to a 10-year-old Finnish boy for finding a glitch in its picture sharing app Instagram.

19 hours ago in Trending, Viral Videos

TODAY’S MUST SEE: ‘Game of Thrones’ inspired Mother’s Day gift will be a hit

24-overlay-1

Still looking for a last minute gift for mom? Jimmy Kimmel has got you covered.

2 days ago in Music

Scott Stapp signs on to replace Scott Weiland in Art of Anarchy

scottstapp

Weiland fronted the group, which also featured Disturbed bassist John Moyer and former Guns N' Roses guitarist Ron 'Bumblefoot' Thal, until his death in December.

2 days ago in Music

Iron Maiden lead Kerrang! nominations

ironmaidenplane

The veteran heavy metal band released "The Book of Souls" last year, marking their first offering in five years. The hiatus proved to be worth the wait after the record was nominated for Best Album by bosses at the British rock magazine.