News

From Texas, where everything is bigger, the 99-pack of beer

From Texas, where everything is bigger, the 99-pack of beer

99 BOTTLES OF BEER ON THE WALL: A 99-pack of "Peacemaker" ale should keep your party going for a while. Photo: Reuters

By Jon Herskovitz

AUSTIN Texas (Reuters) – Beer packaging has just gotten a lot bigger in Texas, where a small brewery is launching a 99-pack of its “Peacemaker” ale.

The 7-foot-long pack consists of three rows of 33 cans that tip the scales at 82 pounds and will likely have a retail price of about $99. Austin Beerworks plans to put its first 99-pack on store shelves this week.

“We made it at first as a joke,” said Michael Graham, co-founder of the Austin-based craft brewery. But it seems a lot of people are taking it seriously.

Despite not being an easy fit for store shelves, interest has been high among retailers for the 99-packs, which are too big for home refrigerators but designed so that once a pack is opened, the beer can be covered in ice.

The company plans to ship about 20 of the massive packs a week.

“You might want to share this with about 33 of your friends,” Graham said.

(Editing by Eric Walsh)

Recent Headlines

in Music

Scott Weiland: ‘I’m not a member of Art of Anarchy’

Scott Weiland & The Wildabouts performing at Center Stage Theater on Wednesday, August 21, 2013, in Atlanta.

Scott Weiland denies being the frontman of the new supergroup Art of Anarchy.

in Sports, Viral Videos

Marshawn Lynch holds an “awesomer” press conference

23-overlay4

"You don't feel in beast mode. It feels you."

in Weird

Holy mackerel! Don’t eat the free fish

mackerel

This fish tale might be a wee bit hard to stomach.

in Music

Peter Frampton, Gibson copy his beloved guitar

peterframpton

It wasn't just any guitar, but Frampton's absolute favorite, and the one he played on "Frampton Comes Alive."

in Music

Tom DeLonge disputes departure from Blink-182

tomdelonge

The guitarist is disputing reports he has quit Blink-182, despite an announcement suggesting he has already been replaced.