News

From Texas, where everything is bigger, the 99-pack of beer

From Texas, where everything is bigger, the 99-pack of beer

99 BOTTLES OF BEER ON THE WALL: A 99-pack of "Peacemaker" ale should keep your party going for a while. Photo: Reuters

By Jon Herskovitz

AUSTIN Texas (Reuters) – Beer packaging has just gotten a lot bigger in Texas, where a small brewery is launching a 99-pack of its “Peacemaker” ale.

The 7-foot-long pack consists of three rows of 33 cans that tip the scales at 82 pounds and will likely have a retail price of about $99. Austin Beerworks plans to put its first 99-pack on store shelves this week.

“We made it at first as a joke,” said Michael Graham, co-founder of the Austin-based craft brewery. But it seems a lot of people are taking it seriously.

Despite not being an easy fit for store shelves, interest has been high among retailers for the 99-packs, which are too big for home refrigerators but designed so that once a pack is opened, the beer can be covered in ice.

The company plans to ship about 20 of the massive packs a week.

“You might want to share this with about 33 of your friends,” Graham said.

(Editing by Eric Walsh)

Recent Headlines

in Music

This week’s top rock tracks

Zac Brown as Zac Brown Band performs during Music Midtown 2014 at Piedmont Park on Saturday, Sep. 20, 2014, in Atlanta.

LISTEN: This week's top rock songs, according to the latest Billboard chart.

in Entertainment, Sports, Viral Videos

WATCH: Getting married by The Rock

19-overlay7

It's normal to cry at weddings, but you'll laugh at this one too.

in Weird

Foiled by a hat

Police

A man evading police almost got away - if it wasn't for his lost hat.

in Trending, Viral Videos

TODAY’S MUST SEE: ‘Game of Thrones: The Musical’

15-overlay6

Coldplay teams up with the cast of "Game of Thrones" for a hilarious musical version of the hit HBO show to help raise money for Red Nose Day.

in Viral Videos

Mom shames daughter for inappropriate Facebook profile

16-overlay5

After Val Starks found her 13-year-old daughter's secret profile - posing in her bra and claiming to be 19 - she set the record straight and the video has gone viral.