News

From Texas, where everything is bigger, the 99-pack of beer

From Texas, where everything is bigger, the 99-pack of beer

99 BOTTLES OF BEER ON THE WALL: A 99-pack of "Peacemaker" ale should keep your party going for a while. Photo: Reuters

By Jon Herskovitz

AUSTIN Texas (Reuters) – Beer packaging has just gotten a lot bigger in Texas, where a small brewery is launching a 99-pack of its “Peacemaker” ale.

The 7-foot-long pack consists of three rows of 33 cans that tip the scales at 82 pounds and will likely have a retail price of about $99. Austin Beerworks plans to put its first 99-pack on store shelves this week.

“We made it at first as a joke,” said Michael Graham, co-founder of the Austin-based craft brewery. But it seems a lot of people are taking it seriously.

Despite not being an easy fit for store shelves, interest has been high among retailers for the 99-packs, which are too big for home refrigerators but designed so that once a pack is opened, the beer can be covered in ice.

The company plans to ship about 20 of the massive packs a week.

“You might want to share this with about 33 of your friends,” Graham said.

(Editing by Eric Walsh)

Recent Headlines

in Music

U2 star to develop homes in California

theedge

The Edge has won a long-running battle to develop his land in California.

in Music, Entertainment

‘Supergroup’ helps Will Ferrell support cancer charity

willferrell

Chad Smith, Duff McKagan, and Mike McCready put aside their "feud" with the "Anchorman" star to benefit a good cause.

in Weird

Happy birthday, here’s a mega bratwurst

bratwurse

Residents in the southwest Illinois city of Belleville celebrated its 200th birthday with a 200-foot bratwurst, complete with a 200-foot bun.

in Sports, Viral Videos

WATCH: Building the new 49ers stadium in 2 minutes

11-overlay2

A time lapse of 29 months of construction from ground-breaking to opening day.

in Trending, Viral Videos

TODAY’S MUST SEE: Jimmy Fallon’s giant birthday cake

20-overlay1

The "Tonight Show" host gets some star-studded surprises to celebrate his 40th birthday.