News

Facebook teams up with Fox on Super Bowl

Facebook teams up with Fox on Super Bowl

SUPER SOCIAL SUNDAY: Facebook and Fox team up for the Super Bowl. Photo: Associated Press

By Alexei Oreskovic

SAN FRANCISCO (Reuters) – Facebook Inc is collaborating with Fox Sports for Sunday’s Super Bowl broadcast, the social network’s latest move to increase its role as a hub for real-time conversations around sports and news events.

Fox will integrate content from Facebook into its pre-game television programming, including public comments from Facebook and Instagram users about the football game as well as fan statistics based on collective data from Facebook’s members.

The two companies have also created a website that will feature Facebook user data and videos of all the commercials that air during the game.

Facebook is increasingly competing with Twitter Inc to establish itself as the go-to hub for online discussions about sporting events, television programs and celebrities.

The Super Bowl collaboration with Fox builds on an existing partnership that Facebook struck with the TV network last year. More than 100 million viewers are expected to watch the football game on Sunday, which will pit the Denver Broncos against the Seattle Seahawks.

(Editing by Stephen Coates)

Recent Headlines

in Weird

(Don’t) embrace the YES!

johnshopkins

Johns Hopkins University says 300 applicants were mistakenly sent welcome messages when they were actually rejected.

in Music

Eric Singer will leave KISS if Simmons, Stanley retire

kiss

Singer joined the group in 1991 following the death of Eric Carr, and says he couldn't continue without his pals.

in Viral Videos

Jimmy Fallon & Justin Timberlake are just awkward teens at camp

15-overlay6

The boys are back at summer camp and they can't stop singing "Jumper" by Third Eye Blind.

in Weird

Tennessee police looking for real-life ‘Grinch’

christmas

Police in suburban Nashville are looking for a Scrooge who sawed off a live Christmas tree loaded with decorations.

in Sports, Viral Videos

WATCH: Marcus Mariota’s ‘top 10′ thoughts on the Heisman

10-overlay3

The Oregon Ducks QB presents a "Letterman" top 10 list.